MIAMI?? On February 25, 2012, members of Florida International University?s William C. Adams Chapter of the Public Relations Student Society of America (PRSSA) collaborated with the Miami-Dade Chapter of Federation of Families (FOF) to host FUNdae 2012, an event to raise awareness about childhood obesity.
The free event, held at Florida International University?s Alonso Field on the Modesto A. Maidique Campus, encouraged children, teenagers and their parents to learn more about the serious short and long-term consequences of obesity, and inform them of the steps they could take to adopt a healthier lifestyle. The event attendees were able to find out more information about different health and fitness programs in the local area, and received samples of products designed to make transition into better health easier for the families.
Approximately 150 children and parents were entertained at the event by the Miami Heat dancers along with their mascot, Bernie. The attendees were also able to participate in a Zumba dance routine and martial arts instruction.
Members of FIU PRSSA participating in the Bateman Case Study Competition, the national organization?s national case study competition for public relations students, were responsible for organizing the event as a part of a month-long campaign fighting against childhood obesity. They partnered with the Miami-Dade Chapter of Federation of Families (FOF), a non-profit organization providing support, education and guidance to families of children and youth with emotional, behavioral, substance abuse and mental health needs.
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